Search Engine Optimization
Search Engine Optimization,
popularly known as SEO, is a set of methods for
improving the ranking of a website in search
engine listings like Google, yahoo, msn etc. SEO
is primarily concerned with advancing the goals
of a website by improving the number and
position of its organic search results for a
wide variety of relevant keywords. SEO
strategies may increase both the number and
quality of visitors.
Websites are primarily built to do
business on web or to promote one's business
using website. In both cases it is important for
the website to be visible on various search
engines; since more than 95% of the quality hits
to the website are from search engines. Having a
virtual presence through websites have become
very important for your potential customers to
find through major search engines. This is where
Search Engine Optimization (SEO) and Search
Engine Marketing (SEM) come into picture. In
nutshell your website gives you presence; SEO
gives your presence a visibility.
Search engine optimization (SEO) is the
process of improving the volume and quality of
traffic to a web site from search engines via
"natural" ("organic" or "algorithmic") search
results. Usually, the earlier a site is
presented in the search results, or the higher
it "ranks," the more searchers will visit that
site. SEO can also target different kinds of
search, including image search, local search,
and industry-specific vertical search engines.
As an Internet marketing strategy, SEO
considers how search engines work and what
people search for. Optimizing a website
primarily involves editing its content and HTML
coding to both increase its relevance to
specific keywords and to remove barriers to the
indexing activities of search engines.
The acronym "SEO" can also refer to
"search engine optimizers," a term adopted by an
industry of consultants who carry out
optimization projects on behalf of clients, and
by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a
stand-alone service or as a part of a broader
marketing campaign. Because effective SEO may
require changes to the HTML source code of a
site, SEO tactics may be incorporated into web
site development and design. The term "search
engine friendly" may be used to describe web
site designs, menus, content management systems
and shopping carts that are easy to optimize.
Another class of techniques, known as
black hat SEO or Spamdexing, use methods such as
link farms and keyword stuffing that degrade
both the relevance of search results and the
user-experience of search engines. Search
engines look for sites that employ these
techniques in order to remove them from their
indices.
Inspirecs.com has a team of brilliant
SEO, who understand the complexity of target
audience and the way to reach them through
virtual presence & thus the visibility of your
website. Therefore it becomes more important for
you to understand who should be the right people
to take care of your business interest online.
You need to place your own business in safe
hands rather than falling for some of the cheap
gimmicks played by uncouth players in this
seamless arena.